CIH’s Donald Moy sits down to discuss beef margin management with veteran Cattleman, Glenn Mull. The conversation took place during the Kansas Livestock Association Convention.
“The most important research we’re looking for is someone who thinks a little different than we do.” — Glenn MullVeteran Cattleman
Getting Started with CIH
In this short clip, we meet Glenn Mull, who feeds 40-50,000 cattle a year out of Pawnee Rock, KS and learn about his decision to attend a Beef Margin Seminar in Kansas and ultimately to join the Beef Margin Management Service.
Identifying Opportunities on Weekly Calls
Glenn discusses the way his staff uses weekly consulting calls with the Beef Margin Management Service team to approach decision making from a historical perspective.
Worthwhile Investment of Time
Glenn discusses the doubts some cattlemen have about setting aside an hour per week for margin management, but stresses that it’s time well spent, especially if you’re looking for a unique perspective to add to your own.
Structure and Focus
In this final clip, Glenn discusses the structure that CIH consulting adds to his risk management program and notes the intensive focus CIH brings to the table regarding the margin management approach.
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